What is Fractional?

Fractional is a boutique revenue generation firm servicing B2B software companies from Startup to Enterprise.

Like a house, a sales organization is comprised of systems, processes, and people existing within a framework built over time. You may be at the beginning, building the foundation and making plans for the future, or you may be managing a large house, trying to understand what is working and what isn’t and how you can help your people be as productive as possible.

As anyone who has managed a sales organization or remodeled a house knows, managing these projects is about putting the right team of subcontractors in place, setting the right expectations, coordinating them, and solving ever-present problems quickly and consistently.

That’s what Fractional does for sales organizations. We meet with you to understand what your organization needs, then put together a custom-built solution with the right contractors, tools, and systems to solve revenue problems and help you build a productive sales organization from start to finish.

Founder/CEO - Daniel Crabtree

I’m Daniel Crabtree, Founder and CEO of Fractional. I am passionate about applying my creativity and competitive nature to building and remodeling sales organizations. My process is based on experience selling across several successful organizations, including 9 early-stage businesses and 8+ years selling SMB to Enterprise at $1b+ and Fortune 500 companies, in addition to building my own product with Atomic Fantasy Games (now DraftKings ReignMakers).

My job at Fractional is to understand your unique needs, use my creative ability to find the right adjustments for your sales organization, and coordinate contracted teams and resources to validate and scale what works. If you are committed to finding success, my process is unbeatable.