Early-stage Founders and Advisors looking to acquire first 5 ICP customers to build their case for a raise
Venture Studios looking for sales activity volume to validate GTM assumptions and attract an Executive team
Venture Capital firms looking to solidify investments by unlocking new revenue streams in early-stage companies
Established companies looking to test new product lines without unbalancing their sales organization
Enterprise companies looking to repair underperforming categories and uncover siloed sales data
Who We Help
Whether you are a Founder struggling to find first customers or a Revenue Leader trying to understand what is working/not working, please book an appointment - if nothing else, I can promise you will learn something new about revenue generation in today’s marketplace.
Common Customer Acquisition System Deliverables
Custom-built SOW offers clear terms, deliverables, and milestones to give you peace of mind
Build GTM foundation for maximum sales capacity
Redesign sales offer to reach wider ICP and cut through noisy sales environment
Build and organize lead lists on set criteria
Top-of-funnel volume through cold email and call campaigns
A/B Test ICP, PMF, and GTM assumptions with innovated Fractional adjustments
Validate what works with volume to ensure success is translatable to marketplace
Sales Development
Account Execution
Convert leads into pipeline, close pipeline prospects, and acquire new customers
Lead prospect discovery calls to uncover insights and progress deals to close
Run demonstrations with current product and prototyped adjustments
Negotiate favorable agreement terms for both parties
Maintain records of all activities, leads, and deal progress
Extrapolate ICP, PMF, and GTM insights to find adjustments and unlock consistent revenue
Revenue Leadership
Forecast modeling for current, adjusted, and new sales motions
Budget territory plan with ROI hiring projections to optimize sales resources
Remodel compensation structure to align incentives with organizational metrics
Build or remodel Sales Playbook based on adjustments to sales motion
Connect organization with elite sales talent network at field and leadership levels
Custom Sales Playbook showing progress, adjustments, and project summary
